Since not every child communicates love through words, the cereal company partnered with Autism Speaks to create touch-and-feel sensory “Love Notes” so children can actually feel love and support as they transition back to school. The four “lightly reusable” stickers come in a range of supposedly calming colors and different textures, including fleece, faux fur, satin, and velour for sensory-focused kids to feel the love through a tactile experience.
“This cause is very dear to me as a mom of a child with autism,” Kris Bahner, senior vice president of global corporate affairs at Kellogg, said in a press release. “I know firsthand that love and emotions aren’t always easy for children on the spectrum to express and receive –but they need to feel it and share it as much as any other child.”
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