Macy’s launches ‘unannounced’ July 4th fireworks this week — but who’s behind the surprise fireworks boom across the country?

Illegal fireworks complaints — and conspiracy theories — are skyrocketing in many cities




described the reimagined show as a “series of high elevation unannounced displays from select locations across every borough” in a press release on Tuesday. The organizers are not revealing exactly where these five-minute mini fireworks shows will be, nor which nights they will be on, in an effort to prevent crowds of spectators from forming ahead of time to get a front-row seat. For the first night of fireworks on Monday, for example, the city tweeted out a couple of vague announcements that 5-minute Macy’s pyrotechnic displays would occur sometime between 9 p.m and 10 p.m. that could be seen and heard along the East River between Manhattan and Queens, as well as another Coney Island show that could be seen and heard from southern Brooklyn and Staten Island.

The light shows are running through Saturday, launching from one or two land or water-based locations across the boroughs that the organizers state “could safely accommodate the launch and firing of large-scale pyrotechnics.” The fireworks can reach maximum heights of 1,000 feet, and can be seen far and wide.

“These past few months have been some of the most difficult in our city’s history, and New Yorkers are looking for a break,” Mayor Bill de Blasio said in a statement. “This 4th of July Celebration with Macy’s will give all New Yorkers a safe and exciting way to enjoy the holiday together, even when we are apart.”

Ironically, this announcement came the same day last week that the mayor


launched a task force to crack down on the nightly barrage of illegal fireworks that city residents have become increasingly vocal about during the last several weeks.

Some New Yorkers who have already been on edge after weeks of disrupted sleep from illegal fireworks were less than ecstatic about Macy’s announcement. In fact, many begged for a break


the fireworks. Manhattan borough president Gale Brewer called it a “cacophonous spectacle” and a “6 million dollar ‘gift’ that no one asked for” on Twitter.

“Please god no more,” wrote on reader under the name Braden Bradley.

“Right over my building. I had no idea. Thought we were under attack,” wrote a city resident after Monday night’s display. Another mused, “How are people who aren’t on Twitter being notified about this?”

While there’s generally an increase in illegal fireworks activity leading up to the Fourth in New York City, fireworks complaints to 311 have skyrocketed by 314 times this month compared with the same period last year,

Gothamist reported

, with 8,477 complaints made from June 1st to 20th, compared to 27 last year. There were 2,092 complaints to 311 about fireworks citywide on June 20th alone.

And there have been more than 12,500 calls to NYC’s 911 system this month alone about fireworks, or roughly 12 times the number of comparable calls from the first six months of 2019,

the New York Times reported


There was even a protest outside the mayor’s upper east side residence last week, as New Yorkers fed up with the fusillade of fireworks that have kept them up

drove to Gracie Mansion and honked their car horns into the wee hours

to disrupt the mayor’s sleep, too, and demand action.

Indeed, illegal fireworks complaints have been exploding across the country, including in Boston, Chicago and San Francisco,

which has sparked a number of conspiracy theories

. They include suggesting that the fireworks are an organized effort to disorient and destabilize communities of color and neighborhoods that have protested police brutality in recent weeks, by making residents sleep-deprived. Many note that these are professional-grade fireworks blasting off on city blocks.

Others theorize that the fireworks have become so prolific due to police officers slowing down their response times in retaliation to calls for law enforcement reform and defunding the police. Some have even accused the police of firing the recreational explosives, themselves.

As part of NYC’s new crackdown, the NYC Sheriff’s office

arrested 10 people on Staten Island for dealing illegal fireworks

(and transporting three alligator carcasses, believe it or not), while the NYPD

apprehended a dozen people in the Bronx

for possessing an arsenal of fireworks. Still, many on Twitter accused law enforcement officials of staging the photos.

But many reports and pyrotechnic experts believe it’s more likely the result of people blowing off steam.

The New York Times

suggests the fireworks “serve as a release after months of boredom and seclusion in cramped apartments.” Bill Weimer, vice president of Phantom Fireworks, a leading fireworks retailer in the U.S.,

told CNN

that the demand his company has seen this year “so far has been the strongest early fireworks season I’ve seen in my years of involvement in the fireworks business.” What’s more, 40% of them are first-time buyers, and his theory is that folks are putting on their own fireworks shows now that so many cities are canceling large-scale July 4th displays.

“It’s a combination of people getting out, being anxious and having this pent-up energy, and then right around the corner is a quintessential firework holiday,” he said. “Put the two together, consider the fact that there won’t be a lot of fireworks, and suddenly, you have a formula that means people are buying more and more fireworks, and buying them earlier.”

What’s more, seeing fireworks gets some people fired up to shoot off their own fireworks. And Julie L. Heckman, the executive director of the American Pyrotechnics Association,

told the Times

that most of the fireworks she has seen on social media or the news actually do not appear to be professional, and can in fact be legally purchased in several states.

When asked whether having Macy’s set off fireworks “unannounced” and without warning across NYC could trigger residents with PTSD, or scare pets and small children, a spokesperson explained that a majority of the locations chosen for this year’s displays have hosted fireworks in the past. Plus, the brief displays will not be every night, and will take place shortly after dark “at an appropriate time” — not two in the morning.




national broadcast of the Macy’s 4th of July Fireworks Spectacular will run from 8 p.m. to 10 p.m. ET on July 4th. It will include footage from the mini fireworks shows from throughout the week, as well as a grand finale by the Empire State Building.

This article was originally published on June 23 and has been updated with the first Macy’s mini fireworks displays, as well as updated figures on complaints to 311.

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