Earnings Calls: Keep It Simple, or Get Creative?
Posted on March 11th, 2015. Posted by Tom McDonald[1] When I started working in investor relations (IR) more than 25 years ago, little did I realize that “creative writing” would often boil down to finding clever synonyms for words like opportunity, growth, and transition — rather than drafting colorful, superlative-rich descriptions of corporate events and milestones. Is it possible to find...